Shock for Life Campaign

Help us continue building communities and saving lives through community response.

Focused on the life-saving imperative of immediate bystander action in the event of a medical emergency, CFRA fortifies and integrates the 4 pillars of community response: 

  • Immediate activation of CFRA Responders through the ambulance GoodSAM program
  • Delivery of the highest quality and up to date training approaches including true to life scenarios and equipment
  • The supply of fit-for-purpose defibrillators and equipment
  • The provision of licensed first aid services.


Further, CFRA is inclusive to all, driven to empower vulnerable communities and those with barriers to accessing emergency services, training and resources including CALD, Indigenous, LGBTIQA+ and remote.

Our method of operation is underpinned through the development of strong and productive relationships with like-minded community groups, government bodies and aligning with the strategic objectives of state Ambulance Services. 

Our Partners

Over the past year, CFRA has:

Been recognised via the Zoll Public Safety Award over two consecutive years.

Received the Woman of the Year award for Courageous Commitment in the City of Kingston.

Created the CFRA Shock Squad® – In collaboration with an inspirational team, formed the world’s first Shock Squad® comprising cardiac arrest survivors turned GoodSAM Responders.

Established Shock Stations™ – A program integrating publicly accessible defibrillators registered with Ambulance, the highest quality training and the formation of GoodSAM Cardiac Arrest Response Teams. The Shock Station™ program ensures your community is at the ready to respond to the most critical medical emergencies 24 days, 7 days a week, 365 days a year.

ERDI/CFRA Female Cardiac Arrest Survival Program – To improve female cardiac arrest survival rates, CFRA has been generously backed by the ERDI Foundation to initially train 250 GoodSAM Responders across the state and roll out publicly accessible Shock Stations™ to those most in need.

Licensed First Aid Standby Services – Professional and experienced first aiders  for community and sporting events.

Built lasting and strong collaborations with upstander advocates such as The ERDI Foundation, The Jack and Robert Smorgon Families Foundation, Enliven, Geelong Cats AFL/AFLW, GoodSAM, DIIGG Wellbeing, Ajax JFC, East Malvern JFC, Bowls Victoria and many more. 

Delivering community based programs, especially to those most in need, in collaboration with inspirational councils including Glen Eira, Bayside and Kingston.